PRESS
MOVING PICTURE COMPANY BRAND REFRESH
Ad Age: MPC is becoming The Moving Picture Company again
Campaign: MPC rebrands as it ventures into direct-to-client work
LBB: How MPC Homed in on its Power to Move for New Global Rebrand
Post Magazine: The Moving Picture Company unveils new global brand identity
Shots: The Moving Picture Company unveils new global brand Identity
MOVING PICTURE COMPANY Thought leadership
LBB: Ad Characters: Does Photo Real Make Us Feel?
Campaign: Reclaiming the lost art of moving ads
LBB: I’m not working in post production
LBB: Match fit and making stuff, MPC’s Creative Ambitions
ANGEL SOFT CAMPAIGN
AceMetrix: Love Conquers All in Top Breakthrough Ads of Q1 (#2 and #7)
Campaign: How Deutsch Increased Sales of Angel Soft with Stories of Single Parents
AdWeek: Angel Soft Continues to Build Ads Around Quiet, Relatable Moments in People's Lives
Huffington Post: Touching Video Shows What It’s Really Like To Raise Grandkids
Huffington Post: Heartwarming Commercial Is A Token Of Appreciation For Hardworking Dads
AdAge: Angel Soft Celebrates Single Moms for Father's Day
Esquire: What Are Men's Rights Groups Angry About Now? Toilet Paper.
IBM WATSON
New York Times: Computer Wins on ‘Jeopardy!’: Trivial, It’s Not
AWARDS
IBM Watson Awards 2013: Gold and Silver Lion, Effies, Clio, One Show
Effies Most Effective Brand 2013: IBM
Effies Most Effective Agency 2013: Ogilvy