I swear, creative teams love me! 

But getting serious, I am marketing executive focused on creatively solving business problems. I believe that the core of marketing is finding ways for people to emotionally connect with brands. Long gone are the days of just selling. People do not want to be sold to. They want to know that brands share their same values and beliefs. Of course the product you are selling is good, so is your competitors, how do you standout? It isn’t about pushing products or services, it’s about creating brand loyalty through something more meaningful.

I also believe that as marketers we have an enormous responsibility to impact society. The work I am most proud of is when we can actually do something good for people, communities and society at large.

I have been lucky enough to work alongside daring creative thinkers that push our clients to be great. Like working with Radical Media as we took a complicated IBM computing system and put it on Jeopardy!. Or working with Karen Costello (named top 50 creative people by Ad Week) to develop a content series that made people cry about toilet paper! Or taking Moving Picture Company, a leader in the VFX industry for almost 50 years, and redefining their brand. I always want the work I do to be creative, connect with people on a meaningful level and when possible, make a difference. 

I have worked across a variety of sectors from entertainment to technology to CPG, all with the goal of brand loyalty through content that doesn't push product or services, but finds a way to connect.